Website conversion audit — find what stops visitors from contacting you.
Traffic without conversion is overhead. A website conversion audit finds the exact friction points that stop visitors from calling, booking, or requesting a quote — and gives you a ranked repair sequence you can act on. Flat fee. Founder-led. No outcome guarantees.
Why visitors leave without contacting you
Conversion friction is rarely one big problem. It is usually three or four small failures that compound into a silent exit.
Visitors should not have to scroll to find the first action.
If a visitor cannot identify what you do in 3 seconds, they leave.
Trust signals need to be adjacent to the action, not buried on a subpage.
Long forms reduce submission rates. Progressive disclosure converts better.
Buttons under 44px cause tap errors and reduce mobile conversions.
Visitors wonder if anyone will read their submission. Set the expectation.
Mobile visitors expect a single tap to call. Hidden numbers cost inquiries.
Hesitation-killing copy (pricing ballpark, process, timeline) increases conversion.
Conversion audit checklist
Run this checklist on your site. If you fail three or more, a structured diagnostic is worth more than another month of guessing.
Is the primary CTA visible without scrolling on desktop and mobile?
Does the hero explain what you do, for whom, and in what location?
Are reviews or trust signals within one scroll of the main CTA?
Is the phone number tappable on mobile?
Does the contact form set a clear response expectation?
Do service pages answer the questions that create hesitation?
Is the mobile menu easy to navigate in under 3 taps?
Are there at least 3 trust signals visible on the homepage?
Is the quote or contact path the same on mobile as desktop?
Does the site load quickly enough not to lose mobile visitors?
What a website conversion audit includes
Veldarium reviews your public-facing site the way a new customer experiences it.
Homepage clarity
Does the headline explain what you do, for whom, and where — in 3 seconds?
CTA visibility and prominence
Are call and quote buttons visible without scrolling on desktop and mobile?
Trust and proof placement
Are reviews, testimonials, licenses, and proof signals adjacent to the action?
Mobile action path
Can a visitor tap to call or request a quote in under 3 taps?
Contact/quote form friction
Does the form ask for the minimum needed, with a clear response expectation?
Service page depth
Do service pages address the questions that create hesitation before action?
Local visibility basics
Does the site reinforce local credibility for visitors in your service area?
Conversion flow sequencing
Does the page guide visitors from awareness to action without friction?
- Friction score across 8 conversion categories
- Screenshot annotations showing where conversion fails
- Customer hesitation map for the full visitor journey
- Priority repair sequence ranked by conversion impact
- Developer-ready handoff with specific fix notes
- Optional Repair Sprint or Watch Desk quote after the report
Frequently asked questions
Direct answers about the conversion audit process.
Is this different from a general SEO audit?
Yes. A conversion audit focuses on what happens after someone arrives — not how they found you. We look at clarity, trust, mobile flow, CTA prominence, and quote path friction. SEO audits focus on rankings; conversion audits focus on what happens when visitors land.
Will I get specific fixes or just a score?
Both. You get a friction score, but the score is backed by specific annotated screenshots, a hesitation map, and a ranked repair list with exact fixes for copy, layout, mobile, and form improvements.
Can my developer use this?
Yes. Every report includes a developer handoff section with specific changes they can implement without guessing. Developers tell us the reports are unusually actionable.
Do you guarantee more conversions?
No. We do not guarantee rankings, revenue, leads, calls, or bookings. The report is an advisory opinion based on publicly visible website elements.
Find the friction that is stopping visitors from contacting you.
A structured conversion audit gives you specific fixes ranked by impact — not a vague score from an automated tool.
We do not guarantee rankings, revenue, leads, calls, bookings, or sales. Reports are advisory business opinions based on publicly visible website elements. Repair Sprint work requires a separate written agreement. No report begins until payment and scope are confirmed. Do not submit passwords or sensitive credentials through the public form.