Eight buyer-path surfaces scored.
Scores are advisory ratings based on publicly visible elements. They identify friction — not revenue outcomes.fictional sample
Fictional example only. Your actual report scores your specific public site.
This score does not forecast revenue. It identifies visible friction in the public buyer path. A score in the 40–59 range indicates priority repairs with clear scope.
Browser-frame inspection mock cards.
Each card represents one inspected surface. Your actual report uses annotated screenshots from your site.
Five buyer moments where friction is created.
Each row traces one moment in the buyer path: what the visitor sees, what they wonder, what the page fails to provide, and the repair.
Fictional example. Your actual report maps hesitation points specific to your site and buyer type.
Ordered by repair priority and owner impact.
P0 = critical path. P1 = high priority. P2 = important, not blocking. Each repair includes acceptance criteria your developer can act on.
Phone and quote path hidden behind hamburger menu. Requires three taps minimum on mobile.
Sticky mobile bar with tap-to-call + quote CTA. Phone number visible in header without any menu interaction.
- Tap-to-call visible in mobile header without opening menu
- Quote CTA visible above fold on mobile
- Tap targets meet minimum 44px comfortable sizing
- Sticky bar does not cover form fields or active content
- Phone link uses tel: format
- Works at 320px, 375px, 390px, 428px widths
- No layout shift introduced by sticky bar
- Keyboard and focus states remain usable
No trust evidence within one scroll of quote CTA. Claims appear without evidence above the fold.
Proof block with project photo, review excerpt, license/insurance note, or completed-work example. Adjacent to main quote CTA.
- Proof block visible within one scroll of primary CTA on all viewports
- At least one verifiable trust signal (not stock imagery)
- Proof is specific — not generic marketing copy
- Mobile-safe layout — no horizontal overflow
'Quality Exterior Services' — no trade or service area named. Generic to any market.
Rewrite with trade + location. Example: 'Residential Siding & Roofing in [Metro Area]'. Five words, confirmed fit.
- Trade named in H1
- Service area or metro location in H1 or directly below
- Readable at first glance on mobile at 320px
- No change to underlying page structure required
Submit button with no context. No response time. No privacy note.
One line below submit: 'We reply within 4 business hours. Your information stays private.'
- Response time expectation visible without scrolling below submit
- Privacy note present and accurate
- No additional required form fields added
- Copy matches actual response behavior
Service pages list service names. No materials, timelines, service areas, or warranty details.
Expand each service page: typical materials, project timelines, neighborhood service examples, warranty terms.
- Service area mentioned on each service page
- At least one specific detail per service (material, timeline, or warranty)
- Thin pages expanded to answer common buyer pre-purchase questions
- CTA present on each service page
Plain-language priority brief.
Tells you what to fix first, what to fix second, and what not to spend money on yet.
The most urgent problem is a navigation problem, not a design problem. Your highest-intent visitors — homeowners with active storm damage or an urgent repair need — cannot find your phone number without opening the hamburger menu. On mobile, that is three taps before they can act. Many visitors in that situation may not continue.
Before investing in any other fix: make the phone number tap-to-call and visible on mobile without any menu interaction. This is the kind of repair that costs a few hours of developer time and addresses a visible action-path failure for every mobile visitor from this point forward.
Second priority: the homepage headline does not name your trade or service area. A visitor landing from search cannot confirm you serve them in the first three seconds. This is a copy change your developer can make in under an hour. It affects every visitor.
Third priority: there is no proof block near the primary CTA. Claims without evidence create hesitation at exactly the moment you need confidence. Add at least one verifiable trust signal — a project photo, a review excerpt, or a license note — within one scroll of the quote button. The owner gathers the assets; the developer places the block.
What not to spend money on yet: Do not buy more ads into this buyer path. Do not start a full redesign. The issues identified here are specific and fixable without a rebuild. Fix the quote path, the headline, and the proof block first. Assess the result before spending further.
Component-level tasks. Acceptance criteria included.
Your developer can act on this without a brief. Each ticket names the page zone, the current state, the fix, and the acceptance criteria.
- Sticky bar at bottom: phone left, CTA right
- Phone tappable in header without opening menu
- Tap targets minimum 44px
- Works 320px–768px
- No layout shift
- Focus states maintained
- H1 contains trade name and service area
- Proof block within one scroll of CTA
- Proof block contains: photo OR review excerpt OR license/credential note
- Proof is mobile-safe (no horizontal overflow)
- CTA text: 'Get a Free Quote' or 'Request an Estimate'
- Copy visible below submit without scrolling
- Privacy note factually accurate
- No additional required fields
- Match actual response behavior
- Consistent template across all service pages
- Service area mentioned on each page
- At least one specific local detail per page
- CTA present on each service page
- Form submit fires on actual submission, not button click
- Phone click fires on tap-to-call on mobile
- Quote CTA click fires on all instances
- Events verified in analytics dashboard
- Focus visible on all interactive elements
- Tap targets 44px minimum on mobile
- Form labels properly associated with inputs
- No keyboard navigation traps introduced
What this report covers. What it does not.
- Publicly visible website pages only
- Desktop and mobile buyer-path inspection
- Six scored buyer-path surfaces
- Browser-frame screenshot evidence (mock in this sample)
- Customer hesitation map
- Prioritized repair queue with acceptance criteria
- Owner memo with priority action brief
- Developer handoff with component-level tasks
- Scope notes and boundary ledger
- ADA / WCAG compliance audit
- Backend security or penetration testing
- Paid advertising strategy or management
- SEO ranking guarantees
- Guaranteed leads, revenue, or sales
- Full website redesign (Repair Sprint is separate)
- Login/admin access or backend system review
- Legal, HIPAA, PCI, or SOC 2 compliance
- Social media or email marketing strategy
Repair Sprint is a separate, optional implementation engagement quoted after the diagnostic. No Repair Sprint is required, and no ongoing access or retainer is included unless separately agreed.
Most owner-led businesses should start with the $249 Website Friction Report.
Same method as this sample. Same structure. Your actual site, your actual buyer path, your actual friction evidence. Flat fee. No rebuild pitch. Delivered in 3–4 business days.
Fast first look. Single-page scan. No repair sequence. Best if you only need signal direction.
Best starting point. Full six-surface diagnostic, evidence cards, hesitation map, repair queue, developer handoff.
Multi-page teardown with competitor comparison, expanded rewrite notes, deeper repair strategy.
Flat fee. No subscription. Optional Repair Sprint and Watch Desk quoted separately after diagnostic. All findings are advisory opinions. No guaranteed outcomes.
We do not guarantee rankings, revenue, leads, calls, bookings, or sales. Reports are advisory business opinions based on publicly visible website elements. Repair Sprint work requires a separate written agreement. No report begins until payment and scope are confirmed. Do not submit passwords or sensitive credentials through the public form.